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艾肯家电专访:帅丰专注厨电不改变,坚持为推广集成灶发声

2020-03-13


JINLIANGNIANLAI,BANSUIZHEXIAOFEISHENGJILANGCHAODEXINGQI,JUBEIZHEXIYOUYANXIAOGUOHAO、GONGNENGDUOYANGHUA、SHIHEKAIFANGSHICHUFANGDENGTEXINGDEJICHENGZAOZHENGZHUJIANCHENGWEICHUFANGDEXINCHONG,SHOUDAOYUELAIYUEDUOZHULIUXIAOFEIQUNTIDERENKE。JIBIANSHIZAICHUDIANXINGYEZHENGTIZAOYUXIAHUADE2018NIAN,JICHENGZAOYIRANBAOCHIZHE30%YISHANGDESHICHANGZENGSU,FAZHANQIANJINGBEIPUBIANKANHAO。


BUGUOZHEIYICHUDIANXIFENPINLEIDEFAZHANZHILUQUEBUPINGTAN,ZAIJINGLILECONGZUICHUDEBUBEIRENKE,POSHOUZHENGYI、DAOZHIHOUDEZHUJIANCHANGSHI,MANMANJIESHOU、ZAIDAODANGXIADEKOUBEIXIANGCHUAN,JIASUPUJI。ZHEIYILICHENGZHONG,ZAOQIJINRUSHICHANGDEYIPIJICHENGZAOQIYEQIDAOLEBURONGHUSHIDEZUOYONG,TEBIESHIZAIXINGYEGANGCHUYUQIBUJIEDUANDEDIYIGESHINIANZHONG,ZHENGSHITAMENBUYIYULIDIBAJICHENGZAOTUIXIANGSHICHANG,YOUCIKAIQILEZHEIYIXINXINGCHUDIANCHANPINDEDIYIBOPUJI,SHIDEZHONGDUANYONGHUKAISHIJIECHUHERENSHIJICHENGZAO。


帅丰电器董事长 商若云


十年磨一剑,帅丰品牌日渐响亮


ZUOWEIZHEIYIGUOCHENGDEZHONGYAOCANYUZHE,SHUAIFENGDIANQIDONGSHIZHANGSHANGRUOYUNSHENYOUGANCHU。TASHUO:“2009NIANQIANHOU,XIAOFEIZHEPUBIANBURENSHIHEJIESHOUJICHENGZAOZHEIYICHANPIN,BAOKUOSHUAIFENGZAINEIDEBUSHAOQIYEDOUZUODESHIFENHENNAN。”


正所谓十年磨一剑,2019年恰好是帅丰进入到集成灶品牌运作的第十个年头,帅丰也由浙江嵊州一家名不见经传的小工厂成长为集成灶行业的领军企业,产能得以不断扩张,厂房面积从最早的30亩到现在共计三个工业园,超过300亩的土地规划;渠道网点铺设日渐完善,目前在全国范围内共有超过1100个经销商;销售额更是保持持续增长,连年以35%以上的速度发展。


帅丰亮相2019AWE,推广不老厨房


BUGUOZUIRANGSHANGRUOYUNGANDAOXINWEIDEHAISHISHUAIFENGNENGGOUZAIZHONGDUOXIAOFEIZHEXINMUZHONGXINGCHENGLIANGHAODEPINPAIKOUBEI。TAGAOSUAIKENJIADIANWANG:“ZHEIMEDUONIANLAI,SHUAIFENGCONGLAIMEIYOULIKAIGUOCHUDIANCHANYE,CONGZUIZAODEPAIQISHAN,DAOJIEXIALAIDEOUSHIYOUYANJI,ZAIDAOHOULAIYANFACEXIXIAPAIJICHENGZAO,SHUAIFENGSHIZHONGWEIRAOZHEZAIZAOTOUZUOWENZHANG,ZHISHIHUIGENJUBUTONGJIEDUANYONGHUXUQIUDEBUTONGLAIJINXINGCHANPINDESHENGJI。”


ERZHEIZHONGZHUANZHU,YESHIDESHUAIFENGDEPINPAIXIAOYINGDEYIMANMANLEIJI,BINGZAIJICHENGZAOSHICHANGDEKUAISUFAZHANZHONGBUDUANDEDAOZHANGXIAN。“YOUXIANGDANGYIBUFENYONGGUOSHUAIFENGJICHENGZAODEYONGHU,TAMENFEICHANGXINLAISHUAIFENGDEPINZHI,YINCIWULUNSHIMAIERTAOFANG,HAISHIJIQINPENGHAOYOUJIESHAO,DOUHUIHAOBUYOUYUJIXUXUANZESHUAIFENG。”SHUODAOZHEILI,SHANGRUOYUNDEZIHAOZHIQINGYIYUYANBIAO。


发现科技之善,向整体厨房进军


现如今,集成灶行业在经过第一轮普及之后,开始由导入期步入高速发展期,为了更好地适应年轻用户不断变化的消费需求,及应对愈发激烈的市场竞争,帅丰在第二个十年的开启之年之际,对品牌进行全新的塑造,提出“发现科技之善”的品牌理念,并把“举手之间,厨房无烟”的广告语改为更加直观的“爆炒一整年,不见一克烟”,全面推广健康厨房。


商若云表示:“帅丰这次提出的‘发现科技之善’包含了四个方面,膳食于文化、精善于制造、改善于生活、善思于未来。我们认为无论消费环境如何变化,厨房都是家庭中必不可少的一部分,因此帅丰希望以最大的善意改善用户的厨房生活,通过卓越的产品来给用户带来清洁、卫生、健康和环保的厨房空间。”


帅丰非常重视集成灶的性能和品质


JUTIDAOCHANPINCENGMIAN,SHUAIFENGCONG2018NIANXIABANNIANKAISHIQUANFANGWEITISHENGCHANPINXINGNENG,ZAIJICHENGZAOHEXINDEBUJIANSHANGCAIYONGZHILIUDIANJI,SHIDEZHUYAOXINGNENGZAIDEDAOYOUXIAOTISHENGDETONGSHI,YUNXINGZAOYINFANERJINYIBUJIANGDI。YUCITONGSHI,WEISHIYING85、90HOUNIANQINGYIDAIYONGHUDEXUQIU,SHUAIFENGTUICHULEXINGYESHOUCHUANGDEZHENGTILASHENTANGCINEIDANZHENGKAOYITIJI,JUJIESHAO,GAICHANPINJUBEILEZHENGQILIANGGENGZU、KUANWENYU·BIANPINKONGWENGENGJINGZHUN、YOUYANCHOUPAIGENGSHUNCHANG、HUOLIGENGWANGDENGTEXING,ZUYIMANZUYONGHUDUOYANGHUADEPENGRENXUQIU。LINGWAI,SHUAIFENGHAICHONGFENCONGYONGHUJIAODUCHUFA,TUICHULE“QUANQIUSHOUKUANJUBEISHISHICEWENXIANGGUANZHINENGGONGNENGDEJICHENGZAOCHANPIN”,TONGGUOKOMSXITONGKEYISHIXIANANQUANFANGHU、JIANKANGTIXING、PENGRENFUZHUSANDAHEXINGONGNENG。


“WEILAISHUAIFENGDECHANPINFANGXIANGSHIJINJUNJIANKANGJICHENGQUANCHUFANGDINGZHI,WOMENZAISANQIGONGYEYUANZHONGYIJINGGUIHUALEZHENGTICHUJU、XIWANJIDENGXIANGMU,DANSHIWOMENBUHUIMANGMUKUOZHANG,XIANJIEDUANHAISHIHUIBAHEXINDEJICHENGZAOZUOHAO。”SHANGRUOYUNJINYIBUQIANGDIAODAO。


不忘初心,坚持为集成灶推广发声


BUJINRUCI,ZAITUIDONGJICHENGZAOZHENGGEJICHENGZAOXINGYEDEJINBUHEPUJIFANGMIAN,SHUAIFENGTONGYANGBANYANZHELINGLURENDEJIAOSE。SHIYUNIANDEZHUANZHUFAZHAN,YIRANGSHUAIFENGJILEILEFENGHOUDEJIADI。JULEJIE,MUQIANSHUAIFENGZAIJICHENGZAOLINGYUYONGYOUSHUSHIXIANGFAMINGZHUANLI,BINGQIECANYULE1XIANGGUOJIBIAOZHUN,13XIANGGUOJIABIAOZHUN,10XIANGXINGYE、DIFANG、TUANTIBIAOZHUNDEQICAOZHIDING。2016NIAN,SHUAIFENGTONGGUOZHEJIANGZHIZAODEYANKEPINGSHEN,HUODELE“ZHEJIANGZHIZAO”ZHEIYIRONGYU。


SHANGRUOYUNBIAOSHI:“YONGHUXUANZEJICHENGZAOZHUYAOSHIKANZHONGQIQIANGJINGDEXIYOUYANNENGLIHEKEKAODECHANPINPINZHI,ERZHEIQIAQIASHISHUAIFENGZUIWEIZHONGSHIDELIANGDIAN,KEYISHUOWULUNSHICONGQIWEIJIANGDIDU、YOUZHIFENLIDU,HAISHIZAIZAOYINKONGZHI、ZHENGXIANGGONGYIDENGFANGMIAN,SHUAIFENGZAIZHENGGEJICHENGZAOXINGYEZHONGDOUYOUZHEJUEDUIDEZIXIN,TEBIESHISHUAIFENGYONGYOUJICHENGZAOXINGYENEISHOUGEGUOJIARENKEDESHIYANSHI,KEYIKAIZHANSHANGBAIXIANGJICHENGZAODEXINGNENGCESHI,WEICHANPINZHILIANGHEZIZHUYANFATIGONGLEYOULIDEBAOZHANG。


帅丰三期工业园即将竣工投产


SHISHISHANG,DEYIYUSHUAIFENGSHIYANSHIDEQUANWEICESHI,YOUXIANGDANGYIBUFENGUANYUZHIDINGXINGYEBIAOZHUNDESHUJUZHIBIAODOUCHUZIYUCI,JIULIANCCTV-2DE《XIAOFEIZHUZHANG》JIEMUZAIJIESHAOJICHENGZAOCHANPINSHI,YEDOUSHICAIYONGLESHUAIFENGSHIYANSHIHECHANPIN。DUICI,SHANGRUOYUNGAOSUAIKENJIADIANWANG:“ZAIPUJIHETUIDONGJICHENGZAOXINGYEFAZHANGUOCHENGZHONG,SHUAIFENGDESHIYANSHITIGONGLEDALIANGDESHUJUZHICHI,SHIDEJICHENGZAOCHANPINXINGNENGZHIBIAODEYIBUDUANTISHENG,ZHEIDUIZHENGGEXINGYEDEJINYIBUPUJIHETUIGUANGQIDAOLEJIJIDEDAIDONGZUOYONG。”


BUGUOCONGYANXIALAIKAN,JINGUANJICHENGZAOSHICHANGFAZHANXUNSU,DANHECHUANTONGYANZAOSHICHANGXIANGBIYIRANCUNZAIZHEBUXIAODECHAJU。ZAISHANGRUOYUNKANLAI,JICHENGZAODEKOUBEIHENHAO,YIJINGDEDAOLEBUSHAOXIAOFEIZHEDEJIAOKOUCHENGZAN,ERYAOXIANGQUDEJINYIBUDETUPO,GENGXUYAOZAIYIERXIANCHENGSHIZHONGJIAKUAIPUJI,HUOQUGENGDUOYONGHUDEJIESHOUHERENKE。


商若云坦言:“十几年的品牌发展,帅丰每一步都走得非常扎实,也取得了一定的成绩,但是面对着未来用户不断变化的需求,及激烈的市场竞争,我们还是会不忘初心,坚持匠心精神,通过品牌升级、技术升级、产能升级等一系列举措来练好内功,谋求更加健康稳定的发展。另一方面,帅丰也将继续发挥行业标杆作用,一如既往地去推广集成灶这个行业,让越来越多的消费者享受到集成灶所带来的健康环保厨房。”(张予怀)