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网易专访董事长商若云,揭秘帅丰未来发展新方向!

2020-03-13


“我们的目标是让中国家庭进入健康的无烟厨房新时代。”


JINNIANLAI,ZHEJIANGJIAJUHEFANGCHANXINGYEYIZHIXIEDIAOFAZHAN。ZIZHEJIANGJINGZHUANGJIAOFUDEZHENGCEZHIHOU,JIAJUHEFANGCHANXINGYECONGWEIDADAORUCIGAODEMIQIECHENGDU。

 

ZAICIJINGJIXINGSHIXIA,CHUYUJIAJUHEFANGCHANJIAFENGZHONGDECHUFANGDIANQIXINGYEJIANGZOUXIANGHEFANG?WEILAIDECHUDIANXINGYEHUICHUXIANNAXIEXINQUSHI?SHUAIFENGDIANQIYOUYOUNAXIEDADONGZUO?SHUAIFENGDONGSHIZHANGSHANGRUOYUNNVSHIJIESHOULEWANGYIJIAJUDEZHUANFANG,DUIZHEIXIEZHONGYAOYITICHANGTANLEZIJIDEKANFA。




2019YUJIANWEILAI

YI、QUANZHUANGSHIDAI,CHUDIANXIAOFEIJIXUSHENGJI


ZI2019NIANSHI,QUANGUOGESHENGSHIXINFANGJIAOFULUXUJINRUQUANZHUANGSHIDAI。


JINGZHUANGXIUFANGCHANJIAOFUDEZHENGCECHUTAI,JIANGDUIMUQIANCHUANTONGCHUDIANCHANPINQIYEYUCHUANTONGQUDAOJINGXIAOSHANGDESHENGCUN、FAZHANDAILAIJUDACHONGJI——MAI“MAOPI”HOUZAIMAIZHUANGXIUCAILIAOHEDIANQIZHUANGXIU,DAOXIANZAIZHIJIEMAIJINGZHUANGFANG“LINBAORUZHU”DEGAIBIAN,KENENGHUIDAOZHIXIANXIAQUDAOWUSHUCHUDIANJINGXIAOSHANGMENWUSHENGYIZUO。


对此,商董看到的不是危机,而是市场和机遇。她直言,随着经济水平的提高,越来越多的人选择个性化的中高端层次精装修,市场越来越大,消费者的要求也会越来越高端。与此相对应,“消费者对家装所用的电器设备及其原材料的要求也会向着高端方向发展,这是未来不可逆转的发展走向。”



2019YUJIANWEILAI

ER、JINGONGZHENGTICHUFANGSHICHANG,SHUAIFENGZAOYOUZHUNBEI


面对全装趋势,帅丰电器在战略布局和品牌搭建两方面早有打算。


商董告诉记者:“帅丰作为最早开拓集成灶行业的企业之一,一直在跟随时代潮流,追求格局的变化与创新。帅丰不但要做好集成灶,也要放眼于整个厨房界,研究整体厨房的环境改善。在接下来的发展中,要有品类上的拓展和规划。”


GUANYUCHUFANGHUANJINGDEGAISHAN,SHUAIFENGBINGFEIJINTINGLIUZAIGUIHUAJIEDUAN。SHISHISHANG,SHUAIFENGYIJINGZAIZHUNBEIZHENDUIYUZHENGTICHUFANGSHEBEIDESHENGCHANCHANGFANG。ZUOHAOCHUFANGJIANDEZHENGGEPEITAO,SHISHUAIFENGWEILAIDECHANYEBUJU。



2019YUJIANWEILAI

SAN、WEILAILANTU——DAIYONGHUZOUJINWUYANCHUFANGSHIDAI


ZUOWEIJICHENGZAODEDAIBIAOPINPAI,SHUAIFENGZICHENGLIYILAI,YIZHICHENGJIFEIRAN,ZHEISHIRUHEZUODAODENI?


面对记者的好奇,商董大方分享帅丰保持自身优势的秘诀:“消费者的痛点是我们提升产品的出发点”,商董特别强调消费者对产品开发和升级的重要性。


“集成灶从无到有,从有到升级,一步步走过来,帅丰在做的,就是发扬集成灶。如今,帅丰的整体产品在提升,门店的格局在改变,为的是让消费者更好的体验到集成灶的好处。我们致力于倡导使用集成灶乃至整体的智能厨房,也是为了让中国的家庭进入一个无烟的健康的新厨房时代。”



2019YUJIANWEILAI

SI、LVSEHUANBAOSHISHUAIFENGZUIZHONGYAODEBIAOQIAN


JINJINIAN,ZHINENGHUA、NIANQINGHUA、LVSEHUANBAOHEGEXINGHUACHENGWEILEJIAJUXINGYEDEREMENBIAOQIAN,CHUDIANZUOWEIJIAJUXINGYEBUKEHUOQUEDECP,ZIRANYEBUKEBIMIANBEITIESHANGZHEIXIEBIAOQIAN。


RUGUOSHUAIFENGYAOXUANZEYIGEBIAOQIAN,SHANGDONGHUIXUANZE“LVSEHUANBAO”。XUANZEZHEIGEBIAOQIAN,SHICONGXIAOFEIZHETONGDIANCHUFADE。ZHUANJIAGONGBUDEYIXIANGYANJIUJIEGUOXIANSHI,ZHONGGUOMEINIANYOU59%DENVXINGHUIHUANFEIAI,ERZHEIXIENVXINGZHONGXIYANRENSHUWEILING。ZHEIRANGSHUAIFENGXIANGDAOLECHUFANGYOUYANJIWENTIDEYANZHONGXING,YERANGJICHENGZAOCHENGWEIZHONGGUOCHUFANGHUANJINGDEYICIGEMING。



在采访的最后,商董畅谈了自己对未来家居行业的看法:“制造业一路走过来发展情势一直很好,国内的经济发展和提高内需方面都在一步步健康地发展下去。只要坚定自己的生产道路,术业专攻,做好自己的产品,企业和行业就都会有长足发展的。”从这段话中,不难看出,帅丰一直以来坚持的企业经营和发展准则。

 

SHIDAICHAOLIUDUIYUQIYEFAZHAN,YONGYUANSHIYIBASHUANGRENJIAN,FENGXIANHEJIYUXIANGHUBINGCUN。YIGEQIYEXIANGYAOBUDUANSHENGJIFAZHAN,JIUYAODONGDEBAWOJIHUI,RANGSHIDAIDECHAOLIUTUIDONGZIJIXIANGQIANFAZHAN,ZHEISHISHANGDONGZAIZHUANFANGZHONGFENXIANGDEZHANLVELINIAN,YESHISHUAIFENGRENBUDUANXUEXI、ZIWOTISHENGDEDONGLI。